Hi there.

I’m Palvisha.

Holding a Master's in Information Science and a Bachelor's in Journalism, I combine marketing data, user behavior, and journey strategy to figure out why people show up, why they disappear, and what might actually get them to stick around.

I focus on lifecycle and growth marketing, mapping how users move (or don't), spotting where things break, and figuring out what small things actually make a difference. Users are mysterious, but the patterns are usually worth finding.

A selection of work done between 2020-2025