Hi there.

I’m Palvisha.

Holding a Master's in Information Science and a Bachelor's in Journalism, I blend marketing data, user behavior, and journey strategy to understand what drives engagement, conversion, and long-term value.

I focus on lifecycle and growth marketing, digging into how users move through a product, where friction shows up, and what messaging or experiences actually shift behavior. It’s not about surface-level metrics, but the full picture: what gets people in, what keeps them around, and what makes them come back.

A selection of work done between 2020-2025